The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.
The podcast, the book, and the blog — three ways into the Merch Is Media™ argument.
“A billboard you rent. A hoodie someone chooses to wear for three years.”
The full argument, the framework, and the ten tenets — in book form.
The scattered-vendor problem, and how to fix it.
The three metrics that make merch a channel.
Self-serve, on-brand, and fully reported.