Case Study: AutoExpress PA- Turning a Scent Into a Sales Tool

Client: AutoExpress PA
Product: Custom Branded Car Air Fresheners
Industry: Automotive Services & Sales
Location: Pennsylvania

 

The Challenge

AutoExpress PA was looking for a memorable, low-cost item to leave behind in every car post-service — something that wouldn’t just be tossed aside or ignored. They wanted a promotional piece that was:

  • Useful for customers

  • Branded in a way that actually got noticed

  • Affordable enough to include with every car, every time

  • Reflective of their professional, clean-cut brand experience

Standard vendor catalogs only offered generic templates and limited fragrance options — nothing that felt tailored to their customer base or their brand’s quality image.

 

The Solution

KP Innovations stepped in with a completely custom-manufactured air freshener, building the product from scratch to ensure brand alignment and practical value:

  • Custom Shape Design cut to match the AutoExpress logo silhouette

  • Double-Sided Full Color Print with vibrant, UV-resistant ink

  • Premium Fragrance Options (chosen based on customer preferences in car cleaning and sales)

  • Individually Packaged Units in branded polybags for a professional presentation

  • Scent Longevity Formula to ensure freshness lasted weeks, not days

The final result? A small but mighty promotional product that worked harder than most apparel or accessories could.

 

The Results

  • AutoExpress PA now includes the custom air freshener in every vehicle serviced

  • Customers regularly ask if they can get extras for their other cars or recommend them to friends

  • The brand is now staying top-of-mind weeks after service, thanks to the daily sensory reminder

  • AutoExpress PA saw repeat customer rate improvements and higher post-service satisfaction scores in feedback forms


  • Category: Case Studies
  • Tags: Promotional Items, Promotional Products, Brand Awareness, Corporate Giveaways, AutoExpress, Automotive Promotional Items
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