Client: McLaren Philadelphia
Product: Custom Branded Paperclips in Retail Packaging
Industry: Luxury Automotive
Location: Philadelphia, PA
The Challenge
McLaren Philadelphia wasn’t looking for another polo or pen. They were looking for a conversation piece — something small, smart, and surprisingly upscale to include in their VIP mailers and internal brand kits.
It had to be:
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On-brand with McLaren’s sleek identity
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Unique enough to stand out in luxury touchpoints
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Packaged and presented professionally
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Built custom, from scratch — not from a promo catalog
They wanted a giveaway item that clients wouldn’t toss — but instead talk about.
The Solution
KP Innovations developed a completely custom paperclip experience, designed with both subtlety and impact in mind:
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Laser-cut to mimic the McLaren "Tick" logo shape
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Double-sided, full-color print with a durable finish
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Sized precisely at 40mm x 24mm for premium usability
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Packaged in sleek custom boxes, each holding 100 paperclips for a high-end presentation
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5,000 total units, broken into 50 branded kits
This wasn’t a stock item with a logo slapped on — this was true micro-manufacturing, elevating a simple office item into a branding asset.
The Results
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McLaren Philadelphia used the kits across VIP mailers, dealership events, and internal gifting
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The product immediately sparked conversations and social media buzz, with recipients highlighting the level of detail
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Reinforced McLaren’s luxury brand identity even in the smallest touchpoints
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Established a blueprint for future low-cost, high-impact branded items