Client: McLaren Philadelphia
Product: Custom Private Label Performance Workout Shirts
Industry: Luxury Automotive / Corporate Wellness
Location: Philadelphia, PA
The Challenge
McLaren Philadelphia recently unveiled a state-of-the-art staff gym to promote wellness, team culture, and employee satisfaction.
They wanted to provide premium workout shirts for their team — apparel that matched the level of luxury and performance their brand is known for. The shirts needed to:
-
Be comfortable and breathable for high-intensity workouts
-
Maintain McLaren’s sleek, premium brand aesthetic
-
Offer private label finishing to keep the design exclusive to their dealership
-
Hold up to frequent washing without fading or losing shape
Standard promotional athletic shirts couldn’t deliver the balance of performance quality and brand sophistication McLaren required.
The Solution
KP Innovations designed and manufactured fully custom private label workout shirts for the McLaren Philadelphia team:
-
Moisture-Wicking Performance Fabric with 4-way stretch for maximum comfort
-
Lightweight & Breathable Construction to handle high-performance training
-
Custom Embroidered McLaren Branding for a polished, retail-level finish
-
Private Label Details — custom size tags, care tags, and packaging for a premium unboxing experience
-
Color palette aligned with McLaren’s signature sleek black and orange accents
These shirts weren’t just gym apparel — they were a statement of brand pride for staff both inside and outside the dealership.
The Results
-
High adoption rate — staff proudly wear the shirts both during workouts and casually outside the gym
-
Reinforced team unity through matching, exclusive gear
-
Created another touchpoint for McLaren’s premium brand experience, even behind the scenes
-
Apparel maintained its performance look and feel after repeated wash cycles, exceeding durability expectations