Ruffles – Limited Edition Soccer Jersey
Client: Ruffles (Frito-Lay / PepsiCo Brand)
Product: Custom Branded Soccer Jerseys
Industry: Consumer Goods
Location: National Activation
The Challenge
Ruffles wanted to break the mold. With a growing interest in lifestyle branding, they needed to launch a limited edition soccer jersey that felt bold, exciting, and premium—not your average promo tee. This piece had to serve multiple roles: event giveaway, influencer sendout, and a brand engagement magnet.
The kicker? It couldn’t look or feel like something off a swag site.
They needed a creative partner who could design, manufacture, and deliver a high-quality product worthy of their national brand identity.
The Solution
KP Innovations took over as design and production lead, delivering a private-labeled soccer jersey that turned heads:
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Bold Sublimated Design incorporating Ruffles’ iconic patterns and colors
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Moisture-Wicking Performance Fabric for comfort and durability
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Retail-Ready Finish including custom size tags, branded neck taping, and hem tags
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Flexible Sizing for inclusive distribution
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Premium Packaging for influencer kits and internal employee gifting
The jerseys were designed not just to represent Ruffles—but to elevate the brand to a fashion-forward audience.
The Results
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Jerseys became the centerpiece of Ruffles’ campaign activation
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Multiple influencers posted about them unprompted, creating organic reach
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The campaign sparked higher engagement rates than past promotional apparel efforts
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KP Innovations helped Ruffles redefine what “snack merch” could be—bridging the gap between brand and culture