Kevin Patrick Branded Merchandise for Events: The 2026 Strategic Guide to High-Impact Swag
Most event swag ends up in a hotel trash can before the opening keynote even starts. A 2023 study by the Advertising Specialty Institute found that…
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The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.
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Tag: event swag