Kevin Patrick OCBCP: The Strategic Guide to Official Corporate Brand & Custom Products
90% of people who receive a promotional product remember the brand name, yet many organizations still treat their merchandise as a generic giveaway…
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The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.
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Day: May 3, 2026