Kevin Patrick, Author at KP Innovations

How much of your brand’s potential is currently sitting in a cardboard box at the back of a storage closet? Most companies treat apparel as a…

What if your welcome package is actually telling your newest hires that you don’t understand them? Most organizations treat graduation gifting as a…

Over 54% of professionals admit they have thrown a poor corporate gift directly into the garbage. This represents more than just wasted spend; it is…

Your team wears your brand’s most expensive media placement every single day, yet you’re likely managing that investment from a cluttered office…

The standard “swag bag” is no longer a marketing tool; it’s a liability if the contents end up in a landfill within forty-eight hours. You’ve likely…

Your brand’s reputation is currently hanging by a thread, and it is likely sitting in the back of someone’s coat closet. Most companies treat a tote…

If your strategy for event giveaways ends when the attendee leaves your booth, you’re missing the most critical window of influence. Research shows…

The most expensive piece of apparel your company will ever buy is the one that stays in the box because nobody wants to wear it. Most leaders have…

Your corporate gift closet isn’t a fulfillment strategy; it’s a graveyard for your brand’s reputation. It’s frustrating to watch your team manually…

The most expensive giveaway you’ll ever buy is the one that ends up in a convention center trash can. You’ve likely felt the frustration of watching…

Author: Kevin Patrick