Kevin Patrick, Author at KP Innovations

What if your company’s branded merchandise was treated with the same strategic rigor as your digital marketing budget, rather than a disorganized…

If 65% of your workforce reported receiving zero recognition in the past year, why is your team still investing in generic trophies that eventually…

Your office closet shouldn’t be a graveyard for expensive fabric and outdated logos. Many leaders invest in custom corporate polos for business…

Your “swag closet” isn’t a storage solution; it’s a graveyard for your marketing budget. Most organizations treat merchandise as a last-minute line…

Your corporate apparel shouldn’t be a tax-deductible way to fill a landfill. Research shows that 90% of people who receive a promotional product…

Your physical territory at an outdoor activation isn’t just a place to hide from the sun; it’s the most high-impact, underutilized media channel in…

Your branded merchandise strategy might be the most undermanaged asset in your entire marketing budget. Not because you’re not spending money on it,…

The most expensive piece of merchandise your company will ever buy is the one that ends up in a trash can. For many organizations, the transition…

What if your search for a domestic factory is actually masking a much deeper strategic flaw in your marketing plan? Most leaders hunt for USA made…

Most corporate travel gifts are destined for the terminal trash bin before the recipient even clears security. It’s a harsh truth that highlights a…

Author: Kevin Patrick