Kevin Patrick, Author at KP Innovations

According to research from the Brandon Hall Group, organizations with a strong onboarding process improve new hire retention by 82% and productivity…

Your sales kickoff meeting swag is either a strategic asset that drives 2026 revenue or it’s a line item destined for the office landfill. You’ve…

Sending a generic, low-quality gift is actually more damaging to your brand than sending nothing at all. A recent industry report found that 57% of…

A 2024 industry survey revealed that 60% of employees discard corporate gifts within 90 days if the quality doesn’t meet their personal standards….

A poorly chosen gift is a brand liability. According to a 2024 industry report, 72% of high-level professionals admit that receiving low-quality…

Your digital ad spend is likely losing 30% of its effectiveness to ad-blockers and platform fatigue. Meanwhile, a single premium hoodie can generate…

Every piece of “cheap junk” your brand distributes is a silent tax on your marketing credibility. When 72% of recipients associate product quality…

According to a 2024 PPAI industry report, 40% of promotional products end up in a landfill within 24 hours of being received. You’ve likely felt the…

A $5 generic tee might save your budget today, but it’ll cost you your brand’s reputation by the second wash. If you’re tired of thin fabrics and…

What if your branded gear was so high-quality that employees actually fought over the extras? You’ve likely felt the sting of opening a shipment of…

Author: Kevin Patrick